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Is your EAP up-to-date, nimble, and responsive to the ever-changing work environment? Do your services anticipate the future needs of employees and employers? Have you looked at new developments in work/life as well as health and productivity management? Or have you perhaps become stuck in an old way of perceiving your opportunities?

New opportunities await programs that identify trends, clarify workplace needs, and design services to meet those needs in creative and effective ways. This class will identify opportunities connected to changes in workforce demographics, diversity, employee attraction and retention, globalization, and other trends.

We will discuss specific approaches to marketing, sales, and growth planning. Examples include identifying target markets, getting your message out, proposal development, and of course, pricing. You will go away with ideas about how to telling the story about both existing and new services to help generate new business.

Brenda Blair brings her many years of experience consulting with all sizes and types of EAPs to help participants spot opportunities and realize them efficiently. Take this course and position yourself for future growth and success.

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At the end of this 1-day course, participants will be able to:

• Identify future workplace issues that create opportunities
• Understand specific issues regarding workplace trends such as risk management, resilience, and work environment that affect employers and employees
• Focus on creative thinking about needs, responses, solutions
• Discuss specific opportunities and new service offerings
• Learn how to plan strategically to respond to these opportunities
• Review market realities: pricing, profitability, stability, competition
• Identify ways to make new business development an integral part of your EAP

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• Owners and Executive Directors responsible for strategy and business growth
• Marketing and sales professionals
• Account managers
• Anyone interested in new opportunities for EAPs

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Cancellation policy: Cancellations must be submitted 7 days prior to the day of training. If you cancel, you can choose to receive a one-year credit memo for a future training of equal value, or receive a refund less a $50 processing fee. Cancellations made after the 7-day cutoff will result in a charge of the full course fee. If you cancel after the 7-day cutoff, you may send another person in your place. No refunds will be made for partially-attended classes. If a class is cancelled by Blair Consulting Group, a full refund will be given.

Cost: $295

All courses begin with a continental breakfast and registration at 8:00; class times 8:30-5:00.

Chicago, IL, April 26

Radisson Hotel & Suites Chicago 160 E. Huron Street, Chicago, IL 60611. Call 312-787-2900 or 800-333-3333 to make reservations. Ask for the Blair Consulting Group rate of $169 per night. Make your reservations early; cutoff date for the preferred rate is 3/29/07.

Registration online requires payment with a credit card. This is a secure site. However, if you don't want to register online, you may click here for a printer-friendly registration form that can be faxed or mailed, using a credit card or mailing a personal or corporate check.

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• I took so much away from this course. It was both helpful and insightful.
• Excellent training, very useful.
• Well done. Helped me address the need to be creative and flexible, to think outside the box to survive.
• Great! Workshop has been extremely informative and I would and will refer other people.
• Very knowledgeable trainer; Brenda is an excellent presenter.
• Practical, useful, great material.

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BRENDA R. BLAIR, MBA, CEAP, President Since 1983, Brenda has provided Fortune 500 employers and others with high quality, customized consultation and training on the design and evaluation of EAPs, managed care, and work/ life programs. She has worked in a multi-state EAP, a treatment center, and an international addictions organization. She was selected for the EAP Hall of Fame and the prestigious EAPA Member of the Year award. She has conducted training in the U.S., U.K., Japan, and South Africa.

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